Li Ning Company Limited is one of the leading sports brand enterprises in the PRC. Founded in 1990, with operational headquarters in Beijing, the company is vertically integrated in its sourcing, design, distribution, marketing and retail operations. The Group's products are sold under the LI-NING brand and include footwear, apparel and accessories for professional and casual use. Li Ning Company has established an extensive distribution and retail network in the PRC. Within this network, LI-NING operates its own retail outlets as well as managing the efforts and franchises. LI-NING branded products are targeted at five key sports activities: running, basketball, fitness, tennis and football.