LI NING SPORTS USA(PRIVACY POLICY
Last Revised: January 22, 2010
This privacy policy ("Policy") explains how personal information is collected, used, and disclosed by Li Ning Sports USA, Inc. (“Li Ning”, “we” or “us”) with respect to your use of the Web site located at www.li-ningusa.com (the “Site”) so you can make an informed decision about using the Site. We reserve the right to change the provisions of this Policy at any time. We will alert you that changes have been made by indicating on the Policy the date it was last updated. We encourage you to review this Policy from time to time to make sure that you understand how any personal information you provide will be used.
WHAT IS PERSONAL INFORMATION?
As used herein, the term "personal information" means information that specifically identifies an individual or information about that individual when directly linked to personally identifiable information. Personal information does not include "aggregate" information, which is data we collect about the use of the Site or about a group or category of products, services or users, from which individual identities or other personal information has been removed. This policy in no way restricts or limits our collection and use of aggregate information.WHAT PERSONAL INFORMATION DO WE COLLECT?
We collect information from you in various ways when you use our Sites. We may collect certain information you voluntarily provide to us, such as when you create an account, place an order, send us an email, request information or sign up for our email list. Such information may include personal information, such as your name, user name, address, billing address, shipping address, email address, telephone number, other contact and demographic information, and credit card number.When you use the Site, some information is also automatically collected, such as your Internet Protocol (IP) address, your operating system, the browser type, the address of a referring web site, and your activity on the Site. We treat this information as personal information if we combine it with or link it to any of the identifying information mentioned above. Otherwise, it is used in the aggregate only.
We may automatically collect certain information through the use of "cookies" or web beacons. Cookies are small data files that are stored on a user's hard drive at the request of a Web site to enable the site to recognize users who have previously visited them and retain certain information such as customer preferences and history. If we link cookies to any personally identifying information, we will treat this information as personal information. Web beacons are small, invisible graphic images that may be used on the Site or in emails relating to the Site to collect certain information and monitor user activity on the Site.
If you wish to block, erase, or be warned of cookies, please refer to your browser manufacturer to learn about these functions. However, if a browser is set not to accept cookies or if a user rejects a cookie, some portions of the Site may not function properly.
HOW DO WE USE THE PERSONAL INFORMATION WE COLLECT?
We use personal information collected through our Sites for purposes described in this Policy or disclosed to you on our Sites or in connection with our services. For example, we may use personal information we collect:• to process your orders, requests or other transactions;
• to operate and improve our Site and services and facilitate your use of the Site;
• to provide you with the information, products or services you request;
• to inform you about other information, events, promotions, products or services we think will be of interest to you
• to process and deliver gift certificates and contest entries and rewards;
• to respond to your comments and questions and provide customer service;
• to provide and deliver services and to send you related information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages;
• to link or combine with other personal information we get from third parties, to help understand your needs and provide you with better service; and
• For the purpose for which the information was collected.
WHAT PERSONAL INFORMATION DO WE SHARE WITH THIRD PARTIES?
We will not share the personal information we collect from you through this Site with third parties except as described in this Policy, as it may be revised from time to time. We may share personal information with vendors, consultants and other service providers (“Service Providers”) who are engaged by or working with us in connection with the operation of the Site or the services we provide and who need access to such information to carry out their work for us. For example, in some cases, the Service Provider may be directly collecting the information from you on our behalf. We may also share personal information with other third parties when you give us your consent to do so. We are not responsible for the actions of Service Providers or other third parties, nor are we responsible for any additional information you provide directly to these Service Providers or other third parties, and we encourage you to become familiar with their practices before disclosing information directly to them. Nothing herein restricts the sharing of aggregate information, which may be shared with third parties without your consent.We may disclose personal information in the good faith belief that we are lawfully authorized or required to do so, or that doing so is reasonably necessary or appropriate to comply with the law or with legal process or authorities, respond to any claims, or to protect the rights, property or safety of Li Ning, our users, our employees or the public, including without limitation to protect Li Ning or our users from fraudulent, abusive, inappropriate or unlawful use of our Site. Information about our users, including personal information, may also be disclosed or transferred as part of, or during negotiations of, any merger, sale of company assets, financing or acquisition or in any other situation where personal information may be transferred as one of the business assets of Li Ning.
